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DTM10093TOURISM IN MALAYSIA
CHAPTER 5The Push and Pull Factor ofMalaysia Tourism Industry
COURSE LEARNING OUTCOMEUpon completion of this course, students should beable to:-Explain malaysian people culture and the push and pull factor in managingthe tourist destination in Malaysia
Inbound Tourist Push Factors In MalaysiaPriceIncomeDistanceWord ofMouth(WOM)ExchangeRateTOURIST PUSHFACTORSJUN2016DIS2016JUN2017
Explain the inbound tourist push factors inMalaysia (Price)
Substitute pricesare also important variables in influencingthe demand for tourism by all the individual countries ofthe Asian.In this case,the substitute prices are tourism prices inSingapore, Thailand and Indonesia.Thesethreecountriesarethealternativetourismdestinations to Malaysia.The positive sign of substitute price means that the countryis a substitute destination for Malaysia, while the negativesignmeansthatthecountryisacomplementarydestination for Malaysia.Based on the empirical results, most of the time, tourismprice has a positive sign rather than a negative sign.

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Term
Fall
Professor
DR RAHIMIE
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