Product and Price Strategy.docx - Product Strategy...

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Product StrategyDesigning and delivering a product or service that fully satisfies consumer needs and wants is aprerequisite for successful marketing.Perceived QualityAftermarketingMarketing activities that occur after customer purchaseUser manual, customer service, loyalty programTips for building effective loyalty programsKnow your audience tailored fit dapat sa customersChange is good- should not be sentimentalListen to your best customersEngage people- must be actively enganing for cutomersPricing StrategyConsumer Price PerceptionsHow consumers categorize the price of the brand (as low, medium, or high). Factor in purchasedecisions.How the firm thinks of the price flexibility of the product, based on how deeply or how frequently it is
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Term
Fall
Professor
N/A
Tags
Marketing, Pricing, price of the brand

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