Chapter 1 part 2bb - • Why? • People will not seek new...

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JOUR 201 Media and Society Selected class notes from Aug. 31, 2007. Videos not included
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Quick Review Culture is a collection of symbols that individuals, groups and societies use to make sen These symbols, then, are transmitted from person to p The most effective means of transmitting culture throughout a society is by the use of the mass media, which are channels of c
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Quick Review In the United States, the mass media are supported by Therefore, private businesses (often large corporation Corporations are concerned about short-term profits, n How do we, as individuals and as a society, make sure
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Quick Review What do you do to be a better media consumer?
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Media Use Selective Exposure Choosing messages that conform to your own values and beliefs. Some people believe this is damaging society.
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Unformatted text preview: • Why? • People will not seek new or opposing beliefs, and divisions among groups will become wider. • Republicans/Democrats • religious/non-religious • natives/immigrants Media Use Models of Communication • Linear model includes a sender, message and receiver. • Models may include “gatekeepers.” • Gatekeepers are people who serve as “filters.” • Models are two-way when they include feedback. • Feedback can be when the “receiver” responds to the “sender.” Media Use Example • Sender = TV station – Gatekeeper = news director • Message = local news broadcast • Receiver = viewers – Feedback = complaint phoned in to station JOUR 201 End of Presentation...
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This note was uploaded on 04/17/2008 for the course JOUR 201 taught by Professor Ralston during the Spring '08 term at Western Kentucky University.

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Chapter 1 part 2bb - • Why? • People will not seek new...

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