Chapter 14 part 2bb - people Your Moral Compass(ethical...

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Chapter 14 Ethics
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Ethics is not . . . your gut feeling. a set of rules or laws. something that everyone will always agree on. a way to rationalize a decision.
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Ethics is . . . a process in which you make moral decisions. a conscious effort using a variety of tools. something that improves with practice. one thing that journalists and other professional communicators use almost every day.
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Ethical Tools Codes of Ethics Your Moral Compass Previous Experience Communication
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Codes of Ethics Codes are guidelines; they are not laws or rules. No universal code exists for all communicators. Several organizations have codes. Most media companies have codes.
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Society of Professional Journalists Code of Ethics Seek Truth and Report It Minimize Harm Act Independently Be Accountable
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Your Moral Compass (ethical principles you live by) Immanuel Kant’s categorical imperative – based on following fair rules John Stuart Mill’s principle of utility – based on trying to do the most good for the most
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Unformatted text preview: people Your Moral Compass (ethical principles you live by) • Aristotle’s Golden Mean – based on seeking a balance between choices • Agape – based on a belief that choices can be made based on love of people • John Rawls’ Veil of Ignorance – make decisions about a situation without knowing which role you would play in the situation An Ethical Process • Learn as much about the problem as you can in the time you have. • Consider the appropriate codes and your moral compass. • Discuss the problem with others who can help (if you have time). • Be aware of alternative choices or actions that may lessen any harm caused by your decision. • Make your decision and be prepared to defend it to others. A Few Ethical Issues in Media • Plagiarism – Jayson Blair • Deception – Stephen Glass • Conflict of Interest – Mirthala Salinas • Freebies/Payola/Bribery – Mike McManus End of presentation....
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This note was uploaded on 04/17/2008 for the course JOUR 201 taught by Professor Ralston during the Spring '08 term at Western Kentucky University.

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Chapter 14 part 2bb - people Your Moral Compass(ethical...

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