Test 2 Questions

Test 2 Questions - Test Questions from Test 2, Version B:...

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Test Questions from Test 2, Version B: 1. A theory must be… falsifiable, explain the past, and predict the future 2. Why did Black and Decker change to the Dewalt Brand for tools? It limited distinction between professional and consumer products 3. Trait measurement 4. Dewalt used yellow because… it was associated with job sites 5. Cigarettes so long, so firm, so fully packed 6. Dichter 7. John drives by the same billboard everyday. He doesn’t even notice it. He is using… sensory adaptation (p.153) 8. When people group together their perceptions so that they form a complete picture… Closure (p.165) 9. Julie makes good grades because she is afraid of what her parents will do to her if she doesn’t. Jill makes good grades because she works hard and wants to make the honor roll. Jill and Julie are using these as… avoidance object/approach object 10. The man who saw sex in ice cubes… really needed some action 11. Limitation of biological drives… they do not explain or segment decision making
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Test 2 Questions - Test Questions from Test 2, Version B:...

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