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Unformatted text preview: TEST 4 QUESTIONS 1. An expert on a subject is a BLANK...I put opinion leader, couldn't decide between that and buzz agent 2. Which of the following is true about the credibility of a endorser...ENDORSERS WHO HAVE ETHNIC CHARACTERISTICS THAT ARE SIMILAR TO THE TARGET AUDIENCE ARE VIEWED AS MORE PERSUASIVE THAN THOSE WITH LESS SIMLIAR ETHNIC CHARACTERISTICS (p.283, the other choices were the exact opposite of the correct answer) 3. Zapping and channel surfing are examples of SELECTIVE EXPOSURE 4. ATTITUDINAL MEASURES assess whether respondents like the message, understand it correctly, and regard it as effective and persuasive. 5. Media organizations match audience profies to BLANK...I put CONSUMER PROFILES, not sure if socioeconomic profiles was a choice and the book said something about that but let me know what you think or just check it 6. The elm uses the CENTRAL ROUTE TO PERSUASION when they are using a high involvement product that requires high cognitive arousal...something like thatinvolvement product that requires high cognitive arousal....
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- Spring '08