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Unformatted text preview: history. The campaign can be analyzed best with the objective approach. I believe that the motto “Just Do It” resonates with its target audience (young to professional athletes) extremely well because it brings the emotion and feeling of perseverance and success. Every athlete who has ever felt the taste of victory would most likely agree that its one of the best feelings that you can experience. By using the slogan “Just Do It” it encompasses the sentiment of reaching goals that are set by athletes. The slogan can also be used to motivate its viewers, which is why it appeals to such a large audience. By using the Objective Approach to advertising, NIKE has created one of the most successful campaigns in marketing history. As a viewer if you can break down the advertisement it becomes much easier to not let your money go to waste. Overall Nike has done a wonderful job in reaching its target audience and beyond....
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- Spring '08
- Advertising, interpretive approach, objective approach, Jason Souder Comm