1 jef use this one - 1 Marketing plan Name Institution Course Date 2 Marketing plan SAMSUNG ELECTRICALS Marketing Plan EXECUTIVE SUMMARY Samsung

1 jef use this one - 1 Marketing plan Name Institution...

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1 Marketing plan Name: Institution: Course: Date:
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2 Marketing plan SAMSUNG ELECTRICALS. Marketing Plan EXECUTIVE SUMMARY Samsung electrical is a small recently acquired company in the first year of expansion from having one branch to having other branches within the country. Samsung electrical sells high- tech electrical appliances and related items to about 10 companies and 50 retail outlets. The companies are mostly construction companies which use our appliances in installing in their buildings while the retail outlets sell our products to small scale electricians. Samsung electrical employees face overworking challenges, as Samsung electrical products are highly demanded and the real estate industry is on the rapid rise throughout the year. A major challenge facing Samsung electrical is how to increase our products and maintain the high quality it is well known for. An evaluation of the company’s internal strengths and weaknesses as well as external opportunities and threats served as the basis for this strategic analysis and marketing plan. The plan focuses on the company’s growth and expansion strategy, presenting ways in which it can capitalize on the pre-existing customer relationships. Since Samsung electrical markets a product used mainly as a promotional tool by its clients, it is at the moment regarded as a business-to-business marketer. (Charles1999 )
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3 Marketing plan Table of contents I. ENVIRONMENTAL ANALYSIS A. The Marketing Environment B. Target Market(s) C. Current Marketing Objectives and Performance II. SWOT ANALYSIS A. Strengths B. Weaknesses C. Opportunities D. Threats III. MARKETING OBJECTIVES IV. MARKETING MIX 1. Products. 2. Price . 3. Distribution. I. ENVIRONMENTAL ANALYSIS Founded as an electrical appliances repair company, Samsung electrical, has evolved into a manufacturer and marketer of high-quality electrical appliances. In 2010, the company was
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4 Marketing plan bought by Samsung Inc. a global electronics company that renamed it Samsung electrical from Wangdu electrical as was formally called. Through its injection of highly sophisticated machinery and well qualified professionals in various fields of this business it has been turned it into a very successful operation. In the near future, Samsung electrical seeks to go global like its mother company. (Ferrell& Michael 2013, p.49) A. The Marketing Environment 1. Competitive forces . The competition in the specialty construction industry is very strong on a local and regional basis but a bit weak on a national scale. Sales figures for the industry as a whole are difficult to get because the business that used to be conducted on a national scale is quite minimal. The competition within the electrical appliances industry is strong. The main competitors such as German based companies have about 80 market shares leaving the 10 percent market share to be shared by other companies like ours however we seek to change this monopoly. (Ferrell& Michael 2013, p.49) 2. Economic forces. Nationwide, many companies have brought down their total promotion expenditure since they are being faced by the need to cut expenses. It is unfortunate for the
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