51. (p. 395) What provides the most revenue for most forms of media? A. syndication rights B. cable reruns C. advertising D. donations Croteau - Chapter 14 #51 Level: Moderate Topic: Consumer Culture Type: Knowledge 52. (p. 396) Emotional obsolescence is when advertisers A. appeal to the charitable emotions of their audiences so they constantly donate money to new causes. B. constantly cycle new products into the marketplace, keeping customers dissatisfied with what they have. C. realize that consumers have grown weary of their strategies and they seek out new forms of advertising. D. want to do more than just sell products to people but want consumers to think about the environment. Croteau - Chapter 14 #52 Level: Difficult Topic: Consumer Culture Type: Comprehension 53. (p. 396) A movie featuring a star drinking a popular beverage is what form of advertising? A. emotional obsolescence B. captive audience C. product placement D. stealth advertising Croteau - Chapter 14 #53
Level: Moderate Topic: Consumer Culture Type: Application 54.
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