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Product Classification Examples1.BrowndagesBrowndages is a convenience goods brand that markets itself byhighlighting its key feature: bandages for every skin tone.Messaging like "The perfect bandage for brown skin," can be seenon the brand’s website, packaging and social media platforms,making it stand out against competitors like Band-Aid that typicallyfocus its product’s medical benefits.2.State Farm InsuranceLike many insurance companies, State Farm falls under the"unsought goods" product classification.As such, brand and product awareness is a priority when it comes tomarketing.In its marketing efforts, State Farm, formerly AllState, positions itselfas a reliable and trustworthy partner to rely on when bad thingshappen in your life.In this example, the brand spotlights a fear many car owners have— a popular tactic used by unsought goods brands — whilementioning why trusting this brand will make things go smoothly.

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Term
Spring
Professor
NoProfessor
Tags
Advertising, Brand, Energizer, convenience goods brand

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