last year_Kraft Foods - Kraft Foods key facts Approximately...

Kraft Foods – key facts
Approximately $48 billion in revenue
World’s #2 food company, #1 in North America
#1 in global confectionery and biscuits
Sales in 160+ countries, Operations in more than 70 countries
Approximately 140,000 employees
Donated more than one billion servings of food since 1997
Figures are for the combined Kraft Foods and Cadbury businesses

History
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1903- James L. Kraft started manufacturing cheese and selling
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1914- Opened first plant
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1923- Kraft Cheese Co. acquires Fred Walker and Co.
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1928- Kraft Cheese Co. acquires Phenix Cheese Corp.
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1937- Kraft Macaroni and Cheese
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1986- Kraft purchases Tombstone Pizza Corp.
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1988- Phillip Morris Cos. purchases Kraft for $12.9 Billion
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1989- General Foods and Kraft merge to become Kraft General Food (KGF)
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1990- KGF International acquires Jacobs Suchard AG
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1992- KGF International acquires five European confectionary companies
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1993- KGF International Freya Marabou for $1.3 Billion
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2000- KGF merges with Phillip Morris
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2001- Kraft begins trading on NYSE
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2004- Kraft launches Tassimo hot beverage system
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2005- South Beach Diet Introduced
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2007- Kraft is now fully independent
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2009- Kraft Food Inc. introduced along with new corporate website

Actual Vision and Mission Statements
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Vision Statement
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Helping people around the world eat and live better.
•
Mission Statement
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Make Today Delicious
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In order to fulfill this mission Kraft Foods Inc. focuses on
consumers in everything that they do. The company also
understands that actions speak louder than words, so at Kraft
Foods:
–
We inspire trust.
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We act like owners.
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We keep it simple.
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We are open and inclusive.
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We tell it like it is.
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We lead from the head and the heart.
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We discuss. We decide. We deliver.

Revised Mission Statement
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Here at Kraft Foods we strive to produce superior products and services (2) to our customers (1)
ranging from wholesalers to households. The 21
st
century is sure to bring more innovation, new
products, and new food technology (4) , thus enabling us to create and deliver better and healthier
products. Kraft Foods continues to lead the food industry as the largest food supplier in North
America (7) with plans to continue expansion into new and existing global markets (3) . We support
the goals of the company by applying the highest ethical conduct within our corporate philosophy
in all our business transactions (6) , treatment of employees (9), and social and environmental
policies (8) . We at Kraft Foods focus highly on our consumers’ lifestyles and aim to grow profitable
in the worlds’ food market and provide a higher than expected return to shareholders (5) . Our
company takes pride in making today and the future-delicious.
1. Customers
2. Products and services
3. Markets
4. Technology
5. Concern for survival, growth, and profitability
6. Philosophy
7. Self concept
8. Concern for public image
9. Concern for employees

Operating Segments
Kraft Foods Inc.