last year_Kraft Foods - Kraft Foods key facts Approximately $48 billion in revenue Worlds#2 food company#1 in North America#1 in global confectionery

last year_Kraft Foods - Kraft Foods key facts Approximately...

This preview shows page 1 - 8 out of 41 pages.

Image of page 1
Image of page 2
Kraft Foods – key facts Approximately $48 billion in revenue World’s #2 food company, #1 in North America #1 in global confectionery and biscuits Sales in 160+ countries, Operations in more than 70 countries Approximately 140,000 employees Donated more than one billion servings of food since 1997 Figures are for the combined Kraft Foods and Cadbury businesses
Image of page 3
History 1903- James L. Kraft started manufacturing cheese and selling 1914- Opened first plant 1923- Kraft Cheese Co. acquires Fred Walker and Co. 1928- Kraft Cheese Co. acquires Phenix Cheese Corp. 1937- Kraft Macaroni and Cheese 1986- Kraft purchases Tombstone Pizza Corp. 1988- Phillip Morris Cos. purchases Kraft for $12.9 Billion 1989- General Foods and Kraft merge to become Kraft General Food (KGF) 1990- KGF International acquires Jacobs Suchard AG 1992- KGF International acquires five European confectionary companies 1993- KGF International Freya Marabou for $1.3 Billion 2000- KGF merges with Phillip Morris 2001- Kraft begins trading on NYSE 2004- Kraft launches Tassimo hot beverage system 2005- South Beach Diet Introduced 2007- Kraft is now fully independent 2009- Kraft Food Inc. introduced along with new corporate website
Image of page 4
Actual Vision and Mission Statements Vision Statement Helping people around the world eat and live better. Mission Statement Make Today Delicious In order to fulfill this mission Kraft Foods Inc. focuses on consumers in everything that they do. The company also understands that actions speak louder than words, so at Kraft Foods: We inspire trust. We act like owners. We keep it simple. We are open and inclusive. We tell it like it is. We lead from the head and the heart. We discuss. We decide. We deliver.
Image of page 5
Revised Mission Statement Here at Kraft Foods we strive to produce superior products and services (2) to our customers (1) ranging from wholesalers to households. The 21 st century is sure to bring more innovation, new products, and new food technology (4) , thus enabling us to create and deliver better and healthier products. Kraft Foods continues to lead the food industry as the largest food supplier in North America (7) with plans to continue expansion into new and existing global markets (3) . We support the goals of the company by applying the highest ethical conduct within our corporate philosophy in all our business transactions (6) , treatment of employees (9), and social and environmental policies (8) . We at Kraft Foods focus highly on our consumers’ lifestyles and aim to grow profitable in the worlds’ food market and provide a higher than expected return to shareholders (5) . Our company takes pride in making today and the future-delicious. 1. Customers 2. Products and services 3. Markets 4. Technology 5. Concern for survival, growth, and profitability 6. Philosophy 7. Self concept 8. Concern for public image 9. Concern for employees
Image of page 6
Operating Segments Kraft Foods Inc.
Image of page 7
Image of page 8

You've reached the end of your free preview.

Want to read all 41 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture