Outline: Chapter 7 1. Memory Processes: Encoding : is the way in which information is processed for storage in memory. Some information gets into memory automatically, where as getting other information in takes much more effort. Storage : includes how information is retained over time and how it is represented in memory. We remember some information for only seconds, while we remember other information for a lifetime. There is Sensory Memory : time frames of a fraction of a second to several seconds, Short- Term Memory : time frames up to 30 seconds, Long-Term Memory : time frames up to a lifetime. Retrieval : takes place when information is taken out of storage. The retrieval of information is affected by a number of things, including the pattern of facts we remember, the situations we associate with memories, and the personal emotional context. 2. Recency and Primary Effect Recency Effect: better recall for items at the end of the list. Primary Effect: better recall for items at the beginning of
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