Chapter One Lecture Notes-2

Chapter One Lecture Notes-2 - Applied Aesthetics -not...

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Applied Aesthetics -not abstract but examines media elements such as lighting, composition, their interactions and our reactions to them -media is not neutral but is a central figure in aesthetics (medium is the message) -traditional aesthetics comments on existing art, - applied aesthetics serves the creation of art and product -allows you to compare and evaluate production factors Applied Aesthetics helps determine artistic value of everyday experiences ART What distinguishes ordinary life experiences from art? The process of someone perceiving, ordering, clarifying, intensifying and interpreting certain parts of the human experience for a specific audience and for a specific purpose Contextualistic Aesthetics -evaluate art according to its time, audience and artists’ goals/feelings. Judge art based on its’ time and style. Popular art and entertainment from the 1700s are different than the present. “Leave It To Beaver” was based in a different time than the present. Context will always have some influence on our perceptions.
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Chapter One Lecture Notes-2 - Applied Aesthetics -not...

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