Lesson- 5.docx - CSTC COLLEGE OF SCIENCES TECHNOLOGY AND...

CSTC COLLEGE OF SCIENCES TECHNOLOGY AND
COMMUNICATION, INC.
CSTC College Bldg. Gen. Luna St. Maharlika Hi-way, Pob. 3, Arellano Sub.
Sariaya Province of Quezon R4A
Registrar’s Office: 042 3290850 / 042 7192818
CSTC IT Center: 042 7192805
Atimonan Contact Number: 042 7171420
SCHOOL OF TEACHER EDUCATION
Instructional Module in
Building and Enhancing Literacy Across the Curriculum
Preliminaries
I. Lesson Number 5
II. Lesson Title Media and Cyber or Digital Literacies
III. Brief Introduction
of the Lesson
Of all the 21st century literacies presented in this book,
none of them embodies the “newness” of these literacies
quite like those needed to make sense of the absolute deluge
of information brought to us by the Internet. With the vast
number of websites, web forums; and social media
applications now available for us, never before has there
been so much information—in nearly every form imaginable,
from nearly every source imaginable—available to us twenty-
four hours a day, no matter our location. Where once we had
librarians— “information custodians,” as you will—to curate
the information we regularly ingest, now there is nothing
standing between the individual and the wellspring of
information represented by the Internet.
However, as we will soon discover, if is the so-called old
literacies that will serve us just as faithfully in the new
contexts we find ourselves today as they have done in the
past. To begin our investigation, we must first understand the
relationship between Media Literacy and Cyber/Digital
Literacy.
IV. Lesson Objectives At the end of this lesson, you should be able to:
1. develop a working understanding of Media and
Cyber/Digital Literacy and how they relate to one another;
2. appreciate the importance of developing Media and
Cyber/Digital Literacy both in ourselves and one another in
the information age; and
3. realize that practical steps must be taken to develop these
literacies early in children and cannot wait “until they are
older.”
Lesson Proper
I. Getting Started
II. Discussion
Media Literacy
Like all the literacies discussed in this book, media literacy can be defined in
several ways. Aufderheide ( 1993 ) defines it as "the ability to access, analyze, evaluate,
and communicate messages in a wide variety of forms," while Christ and Potter ( 1998 )
define it as “the ability to access, analyze, evaluate, and create messages across a
variety of contexts." Hobbs ( 1998 ) posits that it is a term used by modern scholars to
refer to the process of critically analyzing and learning to create one's own messages in
print, audio, video, and multimedia.

CSTC COLLEGE OF SCIENCES TECHNOLOGY AND
COMMUNICATION, INC.
CSTC College Bldg. Gen. Luna St. Maharlika Hi-way, Pob. 3, Arellano Sub.
Sariaya Province of Quezon R4A
Registrar’s Office: 042 3290850 / 042 7192818
CSTC IT Center: 042 7192805
Atimonan Contact Number: 042 7171420
Perhaps in its simplest sense, media literacy can thus be defined as “the ability to
identify different types of media and understand the messages they are communicating”
(Common Sense Media, n.d.). The exact type of media varies—television, radio,
newspapers, magazines, books, handouts, flyers, etc.—but what they all have in
common is that they were all created by someone , and that someone had a reason for
creating them.