Lecture 11 - Learning Theory A relative permanent change in...

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Learning Theory A relative permanent change in behavior due to experience
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Four Major Approaches Classical conditioning Operant conditioning Cognitive learning Observational learning
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Classical conditioning aka respondent learning Pavlov Nobel Prize in 1904 in the area of physiology for his work on digestion Based on digestive research with dogs realized the dogs were actually learning to make associations
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Terminology Unconditioned stimulus (UCS ) Event in the environment that has biological significance Causes an autonomic system response. Unconditioned response (UCR) An innate reflex response to a stimulus that has biological significance. E.g.s, salivation to food; eye blink to a puff of air; flood of dopamine in brain when cocaine injected into blood stream UCS UCR
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Terminology Conditioned stimulus ( CS ) An event in the environment that is initially neutral Event becomes associated (through pairing) with the UCS Conditioned response (CR) A learned response to a stimulus that does not naturally cause the behavioral response Prior to learning CS heightened arousal/awareness
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Pavlov’s Paradigm
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ACQUISTION: Before Conditioning (meat) US (sound)
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ACQUISTION: During Conditioning (sound) CS (meat) + plus US
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ACQUISTION: AFTER Conditioning (sound) CS CR (Salivation to the sound only)
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J.B. Watson 1 st Behaviorist in the United States 1908 - 1920 professor at John Hopkins University 1920 entered the advertising field
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J.B. Watson’s Study of Little Albert Classically conditioned fear Albert 11month old infant Had a fear of noises Watson designed an experiment where he conditioned Albert to fear objects previously unfeared
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J.B. Watson’s Study of Little Albert (CS) NOISE HAMMER AGAINST A BAR After Pairing + plus (CS)
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So how is classical conditioning a part of our everyday lives? What behaviors do you engage in that
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This note was uploaded on 04/17/2008 for the course PSY 121 taught by Professor Whisenhunt during the Spring '08 term at Missouri State University-Springfield.

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Lecture 11 - Learning Theory A relative permanent change in...

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