Class _2, CUSTOMERS AND COMPETITORS

Class _2, CUSTOMERS AND COMPETITORS - CUSTOMERS AND...

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CUSTOMERS AND COMPETITORS A MARKET DRIVEN ECONOMY IS MANAGED BY: * CUSTOMERS/MARKETS * COMPETITION
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CUSTOMERS CAN BE: EXTERNAL OR INTERNAL TO A COMPANY EXTERNAL CUSTOMERS: PEOPLE OR ORGANIZATIONS OUTSIDE YOUR COMPANY WHO BUY AND/OR USE YOUR PRODUCTS/SERVICES INTERNAL CUSTOMERS: PEOPLE OR ORGANIZATIONS INSIDE YOUR COMPANY WHO BUY AND/OR USE YOUR PRODUCTS/SERVICES MAJOR CLASSIFICATIONS OF EXTENAL CUSTOMERS: 1. CONSUMER (PERSONAL USE OF PRODUCTS/SERVICES) 2. INDUSTRIAL A. END USER (USE PRODUCTS/SERVICES TO RUN THE BUSINESS) B. FOR RESALE 3. GOVERNMENT 2
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1. WHIRLSPOOL SELLS ITS WASHERS DIRECTLY TO CONSUMERS THROUGH THEIR OWN RETAIL STORES 2a. WHIRLPOOL SELLS ITS WASHERS TO A REGIONAL LAUNDROMAT COMPANY FOR USE IN THE LAUNDROMAT 2b. WHIRLPOOL SELLS ITS WASHERS TO P.C. RICHARD AND SON TO SELL IN RICHARD STORES 3. WHIRLPOOL SELLS ITS WASHERS TO THE U.S. GOVERNMENT FOR USE IN MILITARY BASES 3
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EXTERNAL CUSTOMERS CAN BE FURTHER LOOKED AT IN MORE DETAIL THROUGH A PROCESS CALLED MARKET SEGMENTATION
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This note was uploaded on 04/18/2008 for the course BUS 115 taught by Professor Laskowski during the Spring '08 term at SUNY Stony Brook.

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Class _2, CUSTOMERS AND COMPETITORS - CUSTOMERS AND...

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