{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Classnotes Chap 22 and 23

Classnotes Chap 22 and 23 - COM 200 Communication Theory...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
COM 200 Communication Theory Prof. Steven Lemley Spring 2008 3/17/08 CHAPTER 22 Rhetoric: the application of reason to imagination to persuade (probability) Dialectic: (certainty) Aristotle: the Great Systematizer o Saw rhetoric differently from Plato (his teacher); he thought Rhetoric could be used for good. Truth always has the advantage- rhetoric works best when it persuades the truth o Speaking = three parts which interact to create a persuasive moment The speech itself The speaker The nature of the audience being addressed o Rhetoric is the discovery of all the available means of persuasion, moving people to the truth. Practical side of discourse o Forensic rhetoric: court room o Epidictic rhetoric: funerals, graduation, inauguration. Ceremonial Ethos, Logos, Pathos o Ethos: how the audience views speaker; intelligence, character, good will o Logos: the audience has to feel that the speaker is presenting reasonable arguments rationality
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}