Classnotes Chap 22 and 23

Classnotes Chap 22 and 23 - COM 200 Communication Theory...

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COM 200 Communication Theory Prof. Steven Lemley Spring 2008 3/17/08 CHAPTER 22 Rhetoric: the application of reason to imagination to persuade (probability) Dialectic: (certainty) Aristotle: the Great Systematizer o Saw rhetoric differently from Plato (his teacher); he thought Rhetoric could be used for good. Truth always has the advantage- rhetoric works best when it persuades the truth o Speaking = three parts which interact to create a persuasive moment The speech itself The speaker The nature of the audience being addressed o Rhetoric is the discovery of all the available means of persuasion, moving people to the truth. Practical side of discourse o Forensic rhetoric: court room o Epidictic rhetoric: funerals, graduation, inauguration. Ceremonial Ethos, Logos, Pathos o Ethos: how the audience views speaker; intelligence, character, good will o Logos: the audience has to feel that the speaker is presenting reasonable arguments rationality Syllogism: two truths combine to make final conclusion
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Classnotes Chap 22 and 23 - COM 200 Communication Theory...

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