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SWOT ANALYSISNameInstitutionInstructorCourseDate
IntroductionA SWOT analysis is a method for assessing a company and also its environment. It’sthe initial step in the planning process, and it assists marketers in focusing on the mostimportant topics. Strengths, Weaknesses, Opportunities, and Threats (SWOT) are acronymsfor strengths, weaknesses, opportunities, and threats. Internal and external elements, as wellas existing and future possibilities, are all evaluated in a SWOT analysis. A SWOT analysis isa tool for taking a realistic, fact-based, data-driven look at an organization’s, initiative’s, orindustry’s strengths and weaknesses. The organization must maintain the accuracy of thestudy by avoiding preconceived notions or gray zones and instead focused on real-worldscenarios. It should be used as a recommendation rather than a prescription by businesses.Performing an annual SWOT assessment and updating the business plan on a regularbasis ensures that the business plan remains a live, breathing document that the company andits workers can follow. The business plan’s goals, objectives, and strategies are based on theinformation gathered during the analysis. At least once a year, the organization conducts aSWOT analysis. A more focused SWOT analysis may be used to focus on a particularbusiness unit or a specific item, such as the introduction of a new product or the considerationof an acquisition. One of the major benefits of the SWOT analysis is that it encouragesproactive rather than reactive decision-making.McDonald’s is the world’s biggest and most well-known fast food chain. The businesshas been a huge success. McDonald’s is now the world’s biggest restaurant chain, servingover 68 million customers daily across 36,900 locations in 120 countries. McDonald’s has astraightforward business plan. Its outlets provide a consistent eating experience, high-qualitycuisine, and quick service. A franchisee, an affiliate, or the business itself operates aMcDonald’s restaurant. Rent, royalties, and fees paid by franchisees, as well as sales at
company-operated restaurants, provide income to the McDonald’s Corporation. This essaywill examine the company’s environments both internal and external to give a detailed SWOTanalysis.StrengthsMcDonald’s is a powerful brand, as seen by its worldwide reach and financialstrength. It’s a well-known brand name in the fast food market that has a lot of fans. Althoughits standing has deteriorated in recent years, the brand has previously done better. Thecompany operates over 36,900 restaurants worldwide (Dalavagas, 2017).. More than 80% ofthese businesses are owned by franchisees. McDonald’s has maintained a solid position bothlocally and internationally. Even in the United States, the brand has a bigger market sharethan other fast food chains. It has roughly a 17 percent market share in the United States,followed by Yum Brands! According to Forbes, McDonald’s is the world’s 9th most valuablebrand.

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Term
Spring
Professor
N/A
Tags
McDonald, Fast food restaurant, Hamburger

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