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ADITYA S ANEPPANAVARSTG-MENT-S360444Q1)Adidas is one of the world's largest footwear and apparel companies, focusing on sports andactivewear. It has used a variety of techniques to stay competitive in the industry against large andpowerful firms like Nike and Reebok over time. I feel the following are Adidas' main competencies thathave kept them above average in a highly competitive industry:a.Excellent and innovative product line
b. Supply Chain and distribution network

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