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Franklin, JacobAssignment #7Monday 6:30-9Vietnam’s Emerging Market Potential12-10. What can Western countries do to help improve the political climate for doing business in Vietnam?Western countries can lower tariffs so that it cost almost nothing to Vietnam for importinginto the U.S. This will increase Vietnam’s revenue and economy. Thus, increasing their wealth, so that when a firm tries to develop in Vietnam that it would be more profitable. Companies could also try to lobby for favorable business policies, which would make it easier to conduct business in Vietnam. 12-11. What problems might a company encounter while conducting market research in Vietnam? Explain your answer.A company may encounter a problem conducting market research in Vietnam. One of the problems is a culture difference. Their employers have to learn the culture so that they do not