COM 107 STUDY GUIDE

COM 107 STUDY GUIDE - COM 107 STUDY GUIDE EXAM 1 Chapter 1...

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COM 107 STUDY GUIDE: EXAM 1 Chapter 1 Linear Model : Sender Message Receiver (encoding) (decoding) Encoding : translating ideas into symbols Decoding : constructing meaning from symbols Culture : the sum of our shared (and contested) meanings and experiences Communication : contributes to shared meaning and experience by distributing the texts we construct meaning from Mass media : the cultural industries, the channels of communication, Mass communication : the process of designing and delivering cultural messages and stories to large and diverse audiences through media channels as old as the book and as new as the internet. Culture as a Skyscraper : representing the hierarchy of culture. The higher the ‘floor,’ the higher the class. High culture, on the ‘top floors’ include things like ballet, the symphony. Things that are “often supported by wealthy patrons and corporate donors”. Lower culture, on the lowest floors are more common cultural icons like soap operas, rock music, radio. Things the common man could support. Media convergence : new forms of media can easily access older forms of media, ie. people reading the newspaper on their computer Modern vs. Postmodern : modern - a historical era spanning the time from the rise of the Industrial Revolution in the eighteenth and nineteenth centuries to the present; its social values include celebrating the individual, believing in rational order, working efficiently and rejecting tradition. Postmodern : a contemporary historical era spanning the 1960s to the present; its social values include opposing hierarchy, diversifying and recycling culture, questioning scientific reasoning, and embracing paradox. Selective exposure : Media literacy : being able to master five overlapping stages that build on each other Description : paying close attention, taking notes and researching the topic. Analysis : discovering and focusing on significant patterns that emerge from the description stage Interpretation : asking and answering the “what does that mean?” and “so what?” questions about one’s findings Evaluation : arriving at a judgment about whether something is good bad or
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This note was uploaded on 04/18/2008 for the course COM 107 taught by Professor Chock during the Fall '08 term at Syracuse.

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COM 107 STUDY GUIDE - COM 107 STUDY GUIDE EXAM 1 Chapter 1...

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