Jordan - ,yetdiverse,markets. ,youngadults,collegestudents,

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Market Research and Analysis Market Size - Trends - Demographics Fancy Fox Formals  targets three closely related, yet diverse, markets. Our first goal is to reach middle and upper-class families in the Greater  Birmingham area whose teens, young adults, college students, and 20-somethings are attending dances, semi-formal, formal, and dress events.  Our second goal is to service the many early-20 to late-40 year old couples in search of wedding attire in the Greater Birmingham area and  nearby cities. In coordination with these two goals, we will also offer options for the growing Hispanic population in the South-West Birmingham  region.  These markets are ideal as the immediate residential areas of the Hoover, Pelham, Riverchase, and Greystone area are host to approximately  500,000 residents, with booming student populations between the ages of 14 and 24, a median income that between $45,000 and $70,000.   External Environment Analysis How does the state of the economy influence the state of our company? Lessened economic conditions mean less extra spending. Leading to declining sales for “frivolous”/dress occasions. Rent prices would  also likely increase, forcing us potentially out of business. If the economy is doing well, there will be more spending on excess/formal occasions 
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  • Spring '16
  • STARLING
  • 2010s, Greater Birmingham

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