Starbucks Social Responisbiity-2006

Starbucks Social Responisbiity-2006 - Starbucks Corporation...

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Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY / FISCAL 2006 ANNUAL REPORT
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STA R B UC K S A N D C OR P OR AT E S O C I A L R E S P ON S I B I L I T Y ± Maybe you have a Starbucks you call your own. And because it is yours, you expect a lot from it. Customers want to feel good about the place they go and the coffee they drink. Our employees, whom we call partners, want to feel proud when talking to friends and family about where they work. Farmers want to know that they can depend on us for a livelihood that’s sustainable. We have come to appreciate that throughout the world many people feel a sense of connection to us. Being their Starbucks is an honor. And also a responsibility. For us corporate social responsibility is not just a program or a donation or a press release. It’s the way we do business every day. This report is one of the ways we openly and humbly share our commitment to do business responsibly. To continue to earn the privilege of being your Starbucks. STARBUCKS MISSION STATEMENT AND GUIDING PRINCIPLES To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guiding Principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. • Develop enthusiastically satisfied customers all of the time. • Contribute positively to our communities and our environment. • Recognize that profitability is essential to our future success.
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STA R B UC K S A N D C OR P OR AT E S O C I A L R E S P ON S I B I L I T Y ² Dear Stakeholders, We are often asked how Starbucks went from a single coffee shop in 1971 to one of the most recognizable and respected global brands today. Delivering great coffee, exceptional service and an uplifting and personal customer experience have all contributed to Starbucks success. Equally important has been our commitment to conducting business in a socially and environmentally responsible manner, a commitment that stems from Starbucks Mission Statement and Guiding Principles. Our store partners (employees) are connecting and creating relationships with our customers every day. We believe it matters greatly that they feel Starbucks is a great place to work, and a company that cares not only about their well-being but also about the world we live in. Good communication is key to all of this and helps to inspire our partners about the company they work for, the important role they play at Starbucks and the customers they serve. With more than 145,000 partners worldwide, our ability to communicate effectively and passionately about what Starbucks is doing to be a good company – in both a personal yet focused manner – is absolutely essential and a top priority for us.
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