ACC340 Week 2 Individual Assignment E-Business Paper Dondra Benjamin

ACC340 Week 2 Individual Assignment E-Business Paper Dondra Benjamin

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Running head: E-BUSINESS 1 E-Business ACC340 July 13, 2015 Thomas Cappels
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E-BUSINESS 2 E-Business E-business or electronic business is when an organization performing transactions on the Internet, buying, selling, servicing customers, and partnering with other business. The process allows businesses to use the internet based technology foundation, both internally and external, to conduct daily business operations. E-business refers to any type of sales, service, purchase, or commerce on over the web ( Bagranoff, 2008). Today many businesses use the Internet technologies to transform their key business processes and remain competitive within their market. E-Business keeps organizations competitive and more effective by allowing customers to purchase merchandise or services 24 hours a day, 365 days a year and from the comfort of home. Toys” R” US, Inc., TRU, is the leading toy and baby product retailer, providing shopping experience through it family brands. Toys ‘R’ US has over 730 stores globally and over 240 licensed stores in 37 countries (Brohan, 2014). The organization has a strong portfolio of e- commerce sites including Toyrus.com and Babiesru.co, Toys R Us Inc. provides shoppers with a wider online selection of toys and baby products. Toys "R" US's headquarter located in New Jersey employs over 66,000 employees worldwide. TRU recognized the world was changing with the internet and used the technology to their advantage. TRU strategy was simple, to optimized e-commerce and significantly improved customers experience online. The entire process of setting up a website, helping current and
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