Unit 1 Case study - The Golden Arches Unit 1 Case Study...

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The Golden Arches Unit 1 Case Study McDonald's Strategic Management By: Sean Hale July 20, 2014 BBA 4951, Business Policy and Strategy Professor Betty Ross
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McDonald’s maintains a competitive edge, looking for what others are doing and finding ways to improve or match quality and drop cost. Leaving other businesses scrambling to keep up. VI SI O N S S R N T S S R N T S T E G H T E G H Cap of 59.8 Billion in May of 2009
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Location & Availability Where can you not find McDonald’s? they have done not only an excellent job of placing themselves all over the world, but they have also become one of the most available restaurants. McDonald’s expanded internationally to countries all over the world, making small adjustments to style and menu to fit the surrounding areas. They are currently in 118 countries world wide. With many locations 24 hours they are able to not only keep the publics eye, but capitalize on business when the competition is sleeping. They have pushed to become the most convenient fast food chain
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