Running Head: UNIT VII CASE STUDY: DEFINED BY CODES 1 DEFINED BY CODES Sean Hale BBA 4951, Business Policy and Strategy 11/02/2014 Professor Betty Ross
UNIT VII CASE STUDY: DEFINED BY CODES 2 Abstract Two defined international corporations, Starbucks and McDonalds, carry different Standard Codes of Conduct with the same goal in mind; to curve a culture for success in business. With three variables driving the strategy behind a code of conduct this paper will look into the key strategic management topics that surround “code of conduct”. With an in depth look at Business Ethics , that principle that helps define the behavior and decision making skills of individual in a business culture. A look at Social Responsibility , a determination of what social means are necessary in strategy to meet laws in addition to consumers’ expectations. In final discussion this paper will discuss Environmental Sustainability , with the growth in environmental concerns corporations have added a view point of how products are made, what resources are used, and what is being done to save resources. All of this will help define the strategy and point of view presented by these to international giants, Starbucks and McDonalds, with decisions regarding their standard code of conduct.
UNIT VII CASE STUDY: DEFINED BY CODES 3 Defined by Codes: Starbucks When examining Starbucks the first thing that stands out within the organization is their ethical expectations. Starbucks sets standards looking toward the employees making smart decisions, not trying to micromanage they push for employees to make the best decisions. Like
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