Unit III Case Study - Unit III Case Study Unit III Case...

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Unit III Case Study Unit III Case Study McDonald’s Strategy Sean Hale Professor Betty Ross BBA 4951, Business Policy and Strategy October 6, 2014
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Page 2 Sean Hale Professor Betty Ross BBA 4951, Business Policy and Strategy October 6, 2014 McDonald’s Who? A company that started off in a completely different direction turned into one of the largest franchises in the world. McDonald’s went from a car-hop service Bar-B-Q (1940-1948) to world famous fries, burgers, and a shake (1949-current). The main contributor to this was the ability to step back and strategize. In 1948, “Dick and Mac McDonald shut down their restaurant for three months” [McD14], at this time the restructured the restaurant into a smaller menu choice at a lower cost, focusing on the quantity of consumers at low cost rather than having a large menu requiring larger stock and higher prices. The SWOT Analysis With McDonalds being such a defined company their strengths, weaknesses, opportunities, and threats are easily defined. As one of the largest fast food chains in the world McDonald’s hold strength in multiple area including, but not limited to the following. They have by far one of the largest global presences, with 35,000 restaurants worldwide. That may also help explain the strength of the brand name, with so many locations and so many well respected corporate branches they have created a name outside of fast food. Labeled as the “2013 #1 Best IR Companies – Restaurants”- Institutional Investor Magazine[McD14], they hold a brand in business since 1948. The most renowned strength is their
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  • Winter '16
  • Brand, Fast food restaurant

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