Organization Advertisement Proposal Phase 2

Organization Advertisement Proposal Phase 2 - “building...

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Organization Advertisement Proposal Phase 2 Andrew Carbone VCT/221 08/30/2015 Ray Pastore
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Intro: In this week of the memo we began to brainstorm different ideas about this advertisement for the Lego Company. We decided to use an image of a bus to give the effect of the bus to begin to drive up on to the stage. I made the conscious decision to have Lego bricks fall from the top to land on the bottom of the stage almost as if creating steps for the “building blocks” concept. I had used Photoshop in conjunction with Flash to make the background image of the advertisement so that not just a blank white stage was showing. This would add more of a pop to the advertisement. I edited the tire for the school bus in Photoshop as well to be able to use it as a symbol so that I could have it roll and move with the bus to give the bus a more realistic feel to the advertisement. Future Plans: Next to happen in the building of the advertisement I plan to communicate with my team to add a Lego character to the stage and have him walk up the blocks to set the message of
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Unformatted text preview: “building blocks of education”. As this character climbs up the blocks the character will begin to grow as if the character is growing older, ending with a character on the top getting a graduation cap and diploma. I plan to use the bone tool to animate the characters limbs to climb up the steps, then raise the arm to grab diploma. This will put me as the editor a bit out of my comfort zone as it will be one of my first times using this particular tool, but I plan to get the best possible outcome with it. Also I plan to discuss with the team of what they feel about adding sound to the advertisement, or if we should just keep it silent. I was thinking either adding music or maybe even a voice over. Adding sound to an advertisement can really catch someone’s attention. I plan to mention this at our next Team Collaborative Discussion next week to see what my peers think....
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