Unformatted text preview: manner that is “likely to cause confusion, or to cause mistake, or to deceive.” ANALYSIS: It was brought to the court’s attention that Lundberg was aware of Starbucks and the Starbucks trademark, and intentionally adopted the “Sambuck’s” name to trade off of the goodwill and premium reputation that Starbucks had developed. Many consumers who encounter “Sambuck’s Coffeehouse” automatically think of Starbuck’s and think the coffee shop is associated with the Starbucks chain. CONCLUSION: The United States District Court found Lundberg in infringement trademark violation under Lanham Act....
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- Fall '14
- Starbucks Corporation, Coffeehouse