Untitled5 - Exam Name MULTIPLE CHOICE Choose the one...

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Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) There are five main stages in design of products or services. Which is the correct sequence? A) Preliminary design, Screening, Concept generation, Prototyping and final design, Evaluation and improvement. B) Concept generation, Screening, Preliminary design, Prototyping and final design, Evaluation and improvement. C) Preliminary design, Screening, Concept generation, Evaluation and improvement, Prototyping and final design. D) Concept generation, Screening, Preliminary design, Evaluation and improvement, Prototyping and final design. 1) Answer: D Explanation: A) B) C) D) 2) There are five main stages in design of products or services. Which is the correct sequence? A) Preliminary design, Screening, Concept generation, Prototyping and final design, Evaluation and improvement. B) Concept generation, Screening, Preliminary design, Prototyping and final design, Evaluation and improvement. C) Preliminary design, Screening, Concept generation, Evaluation and improvement, Prototyping and final design. D) Concept generation, Screening, Preliminary design, Evaluation and improvement, Prototyping and final design. 2) Answer: D Explanation: A) B) C) D) 3) As part of concept generation, a company may use focus groups. A focus group will typically comprise: A) Seven to ten participants who are unfamiliar with each other and have certain characteristics in common that relate to the particular topic B) Contact staff in a service organisation or the salesperson in a product - orientated organisation C) Staff who take apart competitors' services/products and focus on how they have been made D) People identified at random by street market researchers 3) Answer: A Explanation: A) B) C) D) 1
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4) There are many techniques that can be used for documenting processes or blueprinting, all of which have two main features: A) Specify the component products and services and define the processes to create the package B) Determine the overall shape of the product or service and the way in which the product or service operates C) Show the flow of materials/people/information through the operation and identify the different activities that take place during the process D) Flow - process charts and the customer - processing framework 4) Answer: C Explanation: A) B) C) D)
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