Case+Mountain+Dew+in+class+discussion - MOUNTAIN DEW...

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MOUNTAIN DEW DISCUSSION 1. Which ad would you select? 2. What about the other ads? What are pros and cons of these ads? 3. What decision filters are important when evaluating a brand campaign?
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Unformatted text preview: Based on these filters, which are the top two selections of creative you would make? 4. How should Moffitt adjust his decision knowing that two of the ads will play on Superbowl?...
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