Unformatted text preview: 2. What do you think about Starbuck’s Facebook strategy to reward ‘like’s’ with coupons and special offers? Which strategy is more successful, Coca Cola’s or Starbucks? 3. In general, does it pay off for companies to be on Facebook? Can a company afford not to be on Facebook? If so, which companies profit the most from Facebook?...
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- Spring '16
- Marketing, Social media marketing, English-language films