Coca+Cola+Questions - 2 What do you think about...

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COCA COLA CASE QUESTIONS The purpose of this case is to discuss and understand the value of social media marketing. The case describes the Coca Cola’s handling of an ‘unauthorized’ Facebook fan page that became extremely popular. While reading the case, think of the following questions: 1. What should Coca Cola do regarding Dusty and Michael’s Coca Cola fan page?
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Unformatted text preview: 2. What do you think about Starbuck’s Facebook strategy to reward ‘like’s’ with coupons and special offers? Which strategy is more successful, Coca Cola’s or Starbucks? 3. In general, does it pay off for companies to be on Facebook? Can a company afford not to be on Facebook? If so, which companies profit the most from Facebook?...
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