Team assignment outline week 2 - Running head MARKET...

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Running head: MARKET RESEARCH IMPLEMENTATION PLAN: PROBLEM 1 Market Research Implementation Plan: Problem Identification and Project Outline MKT/441
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MARKET RESEARCH IMPLEMENTATION PLAN: PROBLEM 2 Market Research Implementation Plan: Problem Identification and Project Outline Born in the lab in 1965, Gatorade catered to athletes with beverages replacing key components lost during sweating and exercise activity (Gatorade Inc., 2015). Today and tomorrow, Gatorade continues searching for and studying ways to help athletes with hydration and nutrition. Team A creates the scenario of introducing new muscle recovery drink packets for the foundation of a market research implementation plan. Through this project outline, the team addresses the market research necessary for finding specific objectives related to the new product. The research implementation plan includes identifying who will want the new muscle recovery drink packets addressing its new launch. The plan responds with objectives for market research including the target market, qualitative research supporting why consumers choose Gatorade products, exploratory research supporting consumer knowledge, and benefits to consumers using the muscle recovery drink packet supplement. Brief descriptions follow each area of market research explaining how research reveals who finds the product most appealing.
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