Forecasting(1) - Planning and Forecasting BUS 304 Professor...

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Planning and Forecasting BUS 304 Professor Jeff Dickson
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Planning “The General who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes few calculations before hand. It is by attention to this point that I can see who is likely to win or lose.” Hsun Tzu (298-238 B.C.)
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Planning Process
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Vision / Mission Vision : “Our mission is to become the worlds leading e-commerce franchise solution.” Mission: “At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.”
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Strategic Planning The process in determining organizational direction
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SWOT Strengths, Weaknesses, Opportunities and Threats.
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SWOT for Ebay Strengths 1. Consumer trust 1. Among most consumers EBay Inc. is a safe place to trade products. 2. Easy Payment collection structures.
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