2 - Public Policy - Consumer Behavior and Marketing...

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Consumer Behavior and Marketing Regulation * Compare 3 perspectives on consumers * What are the sources of consumer protection? * What framework does the US Government use to decide whether there is a need for regulation? * Work on a marketing regulation case in teams
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Comparing three perspectives
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Major sources of consumer protection Sources of protection Legal Political groups Competitive Ethical
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Consumer Bill of Rights 1. The Right to Safety Consumers have the right to be protected against products and services that are hazardous to health and life. Product that manufacture the way that is not harmful to consumer. Manufacture add some features to protect consumers’ safety. FDA, food.
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Consumer Bill of Rights 2. The Right to be Informed Consumers have the right to be protected against fraudulent, deceitful, or misleading advertising or other practices and to be given the facts they need to make an informed choice.
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