IMMERSIT 4 - Marketing Plan Immersit M351 Group Activity#4...

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Marketing Plan - Immersit M351
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Group Activity #4 Group: 4 Members Present: Brian Humphreys, Iliana Trujillo, Jooyoung Shin
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Objective Enhance the Movie / Gaming Experience Bring IMAX home
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Gamers & Millennial https://www.youtube.com/watch?v=FYZdi7Xh6ig
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Gamers & Millennial The Target Customer for Immersit is a composed of a wide audience of movie lovers. The demographics of the target customer would include many ages from 18-65. Home-owners, frequent movie-goers, and Home-theatre viewers especially would be targeted through numerous forms of Marketing. Those who currently enjoy their home movie set-up, along with those looking to improve their movie night can vastly improve their viewing experience by truly immersing themselves into the action. Vibration feedback revolutionized gaming controllers, and it is easy to say the same can be done for Blu-Ray movies, Netflix, and Smart Televisions with Streaming capabilities and On- Demand Content.
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Immersit “Immersit, a plug & play device installed under your couch, can
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