six flags - Rehma Mohamed Professor Elrod Case Analysis...

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Rehma Mohamed Professor Elrod Case Analysis Plan—Six Flags I. The Business The industry: theme park industry The company: Six Flags Entertainment Corporation 1. Ownership: a. Founded in 1961 by Angus Wynne b. Current President and CEO: Mark Shapiro 2. Strategies: a. Six Flags described its strategy as “to strengthen and diversify the entertainment offering in our parks in order to consistently provide a better in-park experience”. b. Six Flags aims to reach all demographics c. Each park is managed by a park president 3. Operations: a. Theme park admissions, theme park food, merchandise, and other 4. Overall strengths and weaknesses: a. Strengths: More affordable than competitors such as Disney Land Serves 7 of the top 10 metro areas in the US and reaches 9 of the top 10 DMAs Invested in dick clark productions which helped enhance Six Flags’ image and attendance Customer satisfaction is increasing over time b. Weaknesses: Filed for bankruptcy in 2009 Isn’t open year round such as competitors
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