Chapter 08-1 - Essentials of Entrepreneurship ENTR 2001...

Info icon This preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Essentials of Entrepreneurship ENTR 2001 Copyright 2013 Jack M. Kaplan & Anthony C. Warren Patterns of Entrepreneurship Management Chapter 8 Technology Entrepreneurship Session 12
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Presentation Outline Definition of Technology Entrepreneurship Constraints Path Dependency with Examples Network Effects Technology Road-Maps Standards and Compatibilities Timing and Market Segmentation Topics Long-Tail Gartner Hype Cycle Technology Adoption Cycle Cooperative Intellectual Property Patents and Patenting Process Trademarks Copyright Trade Secrets Copyright 2013 Jack M. Kaplan & Anthony C. Warren
Image of page 2
Reality Check According to the USPTO “only about 2 percent of patents earn significant dollars for their inventors.” Experience indicates that it is rarely failure in technology that causes a lack of success; more likely it is shortcomings in the management team to fully comprehend the environment in which the technology innovation is embedded. Copyright 2013 Jack M. Kaplan & Anthony C. Warren
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Definition “What distinguishes technology entrepreneurship from other entrepreneurship types such as: social entrepreneurship small business management and self-employment is the collaborative experimentation and production of new products/services, assets, and their attributes, which are intricately related to advances in scientific and technological knowledge and the firm’s asset ownership rights”. Copyright 2013 Jack M. Kaplan & Anthony C. Warren
Image of page 4
Path Dependency The best technology does not always prevail – new innovations have to fit with existing infrastructure and history which can be highly constraining. For example: Path Dependency is the tendency of a past or traditional practice or preference to continue even if better alternatives are available. Also related to so-called Lock-in or Legacy Effects. “You can’t always start from here!” Copyright 2013 Jack M. Kaplan & Anthony C. Warren
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Path Dependency Example: Alternate Keyboards Copyright 2013 Jack M. Kaplan & Anthony C. Warren The original QWERTY keyboard designed for mechanical typewriters has not been replaced by later, supposedly better, innovations. Still Dominant after nearly 150 years!
Image of page 6
Network Effects A network effect (also called network externality) is the effect that a single new user of a good or service has on the value of that product to other people. When a network effect is present, the value, V, of a product or service increases as the Number, N, of people using it according to Metcalf’s Law V= For example, the introduction of the FAX machine had no value to the first user; a network needed to be in place for Metcalf’s Law to be effective.
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern