bsa375finalpaper - Running Head FREQUENT SHOPPER PROGRAM...

Info icon This preview shows pages 1–4. Sign up to view the full content.

Running Head: FREQUENT SHOPPER PROGRAM 1 Frequent Shopper Program Antoinette Meridth, Jason Wierzbicki, Kerry Bobbitt, Robert Furmanek BSA 375 July 15, 2013 Karen G. Knox
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

FREQUENT SHOPPER PROGRAM 2 Kudler Fine Foods Project Charter Prepared: June 20, 2013 Project Name: Service Request SR-kf-013 Project Manager: Kathy Kudler Customer: Kudler Fine Foods Project Sponsor: Kathy Kudler Project Start / End (projected :) Project Overview Service Request Sr-kf-013 is the implementation of a Frequent Shopper Program at Kudler Fine Foods. The information system created will collect information of every purchase of a loyal customer, keep track of their purchases, and provide point systems for loyal customers to receive a discount on certain items. Objectives Kudler Fine Foods (KFF) was established in 1998 by Kathy Kudler. Kudler is based in southern California and offers a wide array of high-end food products and wines. Kudler has currently three locations (La Jolla, California, Encinitas, California, and Del Mar, California. KFF is interested in development of a project request for a frequent shoppers rewards program (SR-kf-013) that consists of a brand new system that will track their customer’s purchases through a frequent shopper program. This new tracking system will award Kudler’s valued customers with loyalty points that can be redeemed for sale incentives made through the company and its partnership with a variety of venders for the shopper’s points program, (Apollo Group. 2011). Some of the high-end gift items include specialty food products/services and airline first-class upgrades, (Apollo Group. 2011). Kudler Fine Foods it trying to reward the loyalty of its long-term customers and bring in new customers in its Frequent Shopper Program Reward program. The objective of this project will be to track customer purchases and at the same time will keep track of shopper’s points to be redeemed by the customer at a later date for special offers, gift items, and other products or services provided by the partnership business and Kudler Fine Food. The logistics and strategic
Image of page 2
FREQUENT SHOPPER PROGRAM 3 purpose of the Frequent Shopper Program will be posted and maintained by Kudler Fine Foods website under on the Sales and Marketing page. Customers will be able to view their points on their receipts and on the website via the point card given to the customer. Stakeholders and Responsibilities Stakeholder Role Responsibility Kathy Kudler Project Manager Oversee entire project on behalf of KFF Brenda Wagner Dir. of Admin/HR Provide information related to Administration and Human Resources as may be required by the project. Harvey Stephens Dir. of Finance Provide information related to finance and accounting procedures as may be required by the project.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern