Chapter 01 - Information Systems A Managers Guide to...

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1-1 Information Systems: A Manager’s Guide to Harnessing Technology
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1-2 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA
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1-3 Chapter 1 Setting the Stage: Technology and the Modern Enterprise
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1-4 Learning Objectives Appreciate how in the past decade, technology has helped bring about radical changes across industries and throughout societies Name firms across hardware, software, and Internet businesses that were founded by people in their twenties (or younger)
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1-5 Learning Objectives Appreciate the degree to which technology has permeated every management discipline See that tech careers are varied, richly rewarding, and poised for continued growth Understand the structure of this text, the issues and examples that will be introduced, and why they are important
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1-6 Tech’s Tectonic Shift: Radically Changing Business Landscapes Billions of people have access to computing and telecommunications Google and Facebook have changed the way firms advertise and people communicate Open source software has lowered computing costs
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1-7 Tech’s Tectonic Shift: Radically Changing Business Landscapes Sophisticated, high-powered computing is turning into a utility via: Cloud computing Software as a service New technologies have also: Fueled globalization Fueled data-driven decision making Raised privacy and security concerns
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