Chapter 02 - Information Systems A Managers Guide to...

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2-1 Information Systems: A Manager’s Guide to Harnessing Technology
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2-2 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA
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2-3 Chapter 2 Strategy and Technology: Concepts and Frameworks That Separate Winners from Losers
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2-4 Learning Objectives Define operational effectiveness and understand the limitations of technology-based competition leveraging this principle Define strategic positioning and the importance of grounding competitive advantage in this concept Understand the resource-based view of competitive advantage List the four characteristics of a resource that might possibly yield sustainable competitive advantage
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2-5 Learning Objectives Understand that technology is often critical to enabling competitive advantage, and provide examples of firms that have used technology to organize for sustained competitive advantage Understand the value chain concept, and be able to examine and compare how various firms organize to bring products and services to market Recognize the role technology can play in crafting an imitation- resistant value chain, as well when technology choice may render potentially strategic assets less effective
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2-6 Learning Objectives Define the following concepts: brand, scale, data and switching cost assets, differentiation, network effects, and distribution channels Understand and provide examples of how technology can be used to create or strengthen the resources mentioned above Understand the relationship between timing, technology, and the creation of resources for competitive advantage Argue effectively when faced with broad generalizations about the importance (or lack of importance) of technology and timing to competitive advantage
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Learning Objectives Recognize the difference between low barriers to entry and the prospects for the sustainability of new entrant’s efforts Diagram the five forces of competitive advantage Apply the framework to an industry, assessing the competitive landscape and the role of technology in influencing the relative power of buyers, suppliers, competitors, and alternatives 2-7
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2-8 The Danger of Relying on Technology Firms strive for sustainable competitive advantage , financial performance that consistently outperforms industry averages Achieving sustainable competitive advantage is not easy Rapid emergence of new products and new competitors New competitors and copycat products cutting costs, prices and increasing features that may benefit customers but erode profits industry-wide
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The Danger of Relying on Technology Achieving sustainable competitive advantage is more difficult when competition involves technology The fundamental strategic question in the Internet era: How can I possibly compete when everyone can copy my technology and the competition is just a click away? 2-9
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