Chapter 07 - Information Systems A Managers Guide to...

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7-1 Information Systems: A Manager’s Guide to Harnessing Technology
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7-2 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA
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7-3 Chapter 7 Peer Production, Social Media, and Web 2.0
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Learning Objectives Recognize the unexpected rise and impact of social media and peer production systems, and understand how these services differ from prior generation tools List the major classifications of social media services Know what blogs are and how corporations, executives, individuals, and the media use them Understand the benefits and risks of blogging 7-4
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Learning Objectives Appreciate the growth in the number of blogs, their influence, and their capacity to generate revenue Know what wikis are and how they are used by corporations and the public at large Understand the technical and social features that drive effective and useful wikis Be able to suggest opportunities where wikis would be useful and consider under what circumstances their use may present risks 7-5
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Learning Objectives Recognize how social media such as wikis and blogs can influence a firm’s customers and brand Know what social networks are, be able to list key features, and understand how they are used by individuals, groups, and corporations Understand the difference between major social networks MySpace, Facebook, and LinkedIn Recognize the benefits and risks of using social networks 7-6
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Learning Objectives Be aware of trends that may influence the evolution of social networks Appreciate the rapid rise of Twitter—its scale, scope, and broad appeal Understand how Twitter is being used by individuals, organizations, and political movements Contrast Twitter and microblogging with Facebook, conventional blogs, and other Web 2.0 efforts 7-7
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Learning Objectives Consider the commercial viability of the effort, its competitive environment, and concerns regarding limited revenue Know key terms related to social media, peer production, and Web 2.0, including RSS, folksonomies, mash-ups, location-based services, virtual worlds, and rich media Be able to provide examples of the effective business use of these terms and technologies Understand the concept of the wisdom of crowds as it applies to social networking 7-8
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Learning Objectives List the criteria necessary for a crowd to be smart Understand the value of crowdsourcing Identify firms that have used crowdsourcing successfully Illustrate several examples of effective and poor social media use Recognize the skills and issues involved in creating and staffing an effective Social Media Response Team (S.M.A.R.T.) 7-9
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Learning Objectives List and describe key components that should be included in any firm’s social media policy
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