Lecture 11 - Lecture 11 Attitude Change Following Behavior...

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Lecture 11 Attitude Change Following Behavior Sometimes people change their attitudes to follow their behavior. Sometimes we act in ways that don’t really fit with what we believe or isn’t the way we are. We can be pressured to act this certain way, or we may not be feeling well. Sometimes, our attitudes follow our behaviors. Raises questions about the way we act and the way we feel and think. E.g., if someone at a party asks you if you like the food, you answer politely even though you don’t necessarily like the food Attitude usually changes only when the person judges there is insufficient justification for their behavior Festinger and Zimbardo study: participants are willing to lie and tell other future participants that the study was fun, for either a compensation of 1$ of 20$. If they had a justification for why the study was fun, they were able to convince themselves that the study actually was fun. People come to love the things they have to suffer for. Subjects asked to do something very boring then asked to tell the next person that it was very interesting. They were given either 1$ or 20$ to do this. People changed their attitudes to be more in line with their behaviors, they become more positive. People who were paid a lot of money, they don’t change their attitudes. E.g., What is your attitude toward raising tuition fees at McGill University? Strongly Opposed 1 2 3 4 5 6 7 8 9 Strongly in Favor If you choose 3, your “latitude of acceptance” is [2,3,4] and everything else is your “latitude of rejection” ([1,5,6,7,8,9]). Behaving within your latitude of rejection makes you tense “Induced compliance” procedure: You are led to advocate an opinion different from your own E.g., write down arguments in support of “raising tuition at McGill” You come to shift your attitude in the direction of your behavior Attitude change comes when the behavior is experienced as freely chosen, without any obvious
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