Final MGMT4356-Business Plan Phase 1

Final MGMT4356-Business Plan Phase 1 - Appendix Bright...

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Appendix Bright Finishing Business Plan Emmanuel Ponce Josue Silguero Jose Chapa Rodolfo Fernandez
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Appendix - Bright Finishing Business Plan 1.0 Executive Summary 655 1.1 Mission and Vision Statement 1.2 Objectives and Goals Chart: Highlights 1.3 Keys to Success 1.4 SWOT Analysis 2.0 Company Summary 2.1 Company Ownership 2.2 Start-Up Summary Table: Start-Up Table: Start-Up funding (if available) 2.3 Company Locations and Facilities 3.0 Products 3.1 Product Description 3.2 Competitive Comparison 3.3 Sourcing 3.4 Technology 3.5 Future Products 4.0 Market Analysis Summary 4.1 Market Segmentation Table: Market Analysis Chart: Market Analysis (Pie) 4.2 Target Market Segment Strategy 4.2.1 Market Trends 4.2.2 Market Growth 4.2.3 Market Needs 4.3 Industry Analysis 4.3.1 Distribution Patterns 4.3.2 Competition and Buying Patterns 2
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Appendix - Bright Finishing Business Plan 1.0 Executive Summary Bright Finishing is a company dedicated to the development of the electroplating process. Bright Finishing uses a process that uses electric current to reduce dissolved metal so that they form a coherent metal coating on an electrode. Currently the focus of the company is to focus in the electroplating market. Such services provided to start off but not limited to will be: Tin Plating Copper Plating Nickle Plating Silver Plating Degreasing/ Picking Bright Finishing is looking for a location in the Valley to provide their high quality service to local businesses. Through the use of interviews and surveys throughout the Valley, we have seen a high interest for Bright Finishing. Companies such as Trico and Tella Tool from Brownsville have shown they are willing to work on projects with Bright Finishing. More so, Mueller, Tyco, and Bolt and screw located in Harlingen have also shown great interested in conducting business. 1.1 Objectives The Bright Finishing company has established some objectives it plans to achieve: 1. Identify what type of service local business are interested in 2. Identify if there is any demand outside of the Valley for service being offered in order to expand the company 1.2 Mission The Bright Finishing’s mission is: To be the selected supplier of metal finishing, plating and related processes in the auto, electric, electronic, appliance, computer, and commercial markets To exceed our customers’ expectations To provide a work environment that enables all personnel to fully develop their abilities and skills To keep a green conscience in all manufacturing operations 1.3 Keys to Success As stated Bright Finishing focuses on electroplating of a metal coating or other conducting surface by an electrochemical process. More so, Bright Finishing can conduct services that are purely 3
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Appendix - Bright Finishing Business Plan decorative. There are many applications of electroplating, with some increasing importance of corrosion prevention. As a result, some of the keys to success is finding local business whom will value this electroplating service by offering Protection Appearance
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