Josue MGMT4356-Business Plan Phase II

Josue MGMT4356-Business Plan Phase II - Appendix Bright...

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Appendix Bright Finishing Business Plan Emmanuel Ponce Josue Silguero Jose Chapa Rodolfo Fernandez
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Appendix -Bright Finishing Business Plan 5.0 Strategy and Implementation 5.1 Strategy Pyramid 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy 5.4.1 Promotion Strategy 5.4.2 Distribution Strategy 5.4.3 Marketing Programs 5.4.4 Pricing Strategy 5.5 Sales Strategy 5.5.1 Sales Forecast 5.5.2 Sales Programs 5.6 Milestones 6.0 Management Summary 6.1 Management Team 6.2 Managements Team Gaps 6.3 Organizational Structure 6.4 Personnel Plan
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Appendix -Bright Finishing Business Plan 5.5.2 SALES PROGRAMS Introductory Promotions. New customers will be given promotional discount prices when first utilizing Bright Finishes electroplating services. This yields the value new customers seeking the company’s services rather than Bright Finishes seeking them. Multiple Service Discounts. If a company wishes to utilize multiple different services at one time, a discounted price will be given. This will
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