Terry May MKT210 Assignment 1 - Running head MARKETING IN...

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Running head: MARKETING IN THE GLOBAL MARKETPLACE 1 Marketing and its Role in the Global Marketplace Terry May Jr. California College San Diego MKT210_OL Introduction to New Media Marketing April 09, 2016 Heather Gunn
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MARKETING IN THE GLOBAL MARKETPLACE 2 2 Marketing and its Role in the Global Marketplace Interactive and social marketing play vital roles in the global marketplace. By being connected online through social media accounts, it allows for nonprofits, Fortune 500s and individual company owners to expand their business further than previously imagined. This paper will discuss what interactive and social marketing is as well as why it benefits organizations, examples of social media success stories, and my personal favorite organizations to follow on social media. Interactive and Social Marketing Interactive marketing refers to consumer–supplier correspondences in which the consumer controls the sum and sort of data received from a supplier [Kur12]. This method gives quick access to key item data when the consumer needs it and it is progressively growing on online networking locales such as Facebook, Twitter, and online blogs; this form of marketing permits suppliers and consumers to modify their correspondence. Consumers may come to suppliers for information, making open doors for balanced promoting. They likewise can tell the supplier what they like or do not like about a product, service or item, and consumers can simply exit with a click and proceed onward to another supplier. Social marketing is the utilization of online social networking as a correspondences channel for advertising messages [Kur12]. Social media marketing permits bigger trades in which consumers correspond with each other utilizing email or social media websites. These electronic consultations can build up creative connections between consumers and suppliers, giving customizable and personal information based off of consumer's personal hobbies and levels of comprehension.
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