8 - Tactics - Price - Apple - Apple i-products Pricing...

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Apple i-products Pricing Strategy 1. Look at the chart below. What pricing strategy does the chart represent? 2. Read the article by USA Today: - ipads/3146583/ (also pasted at the end of this document). What are the pitfalls of Apple’s pricing strategy? Suggest a solution (such as price change or different strategy).
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3. Look at the chart below. How does Apple meet the challenge of maintaining high prices for its products without losing power? 4. Does Apple need to maintain high prices? Would you recommend Apple to reconsider its strategy? Explain your decision. -----------------
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Apple sticks to high-price strategy with  new iPad Air Alistair Barr , USA TODAY 7:40 p.m. EDT October 22, 2013 Apple sticks to high-price strategy, which bodes well for profit margins but leaves door open to cheaper tablets from Google, Amazon, Samsung. (Photo: Justin Sullivan, Getty Images) STORY HIGHLIGHTS Apple raises price of the latest iPad Mini
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