Quiz 1 - subjects Review-1

Quiz 1 - subjects Review-1 - MKTG2201 Quiz 1 Subjects...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG2201: Quiz 1 – Subjects Review Understanding Marketing – terms, definitions and processes: What is marketing? Market? Product? Service? Marketing communication? Brand? Brand value? 5 Marketing approaches: Product Production Sales Marketing Social Marketing The Marketing Matrix: The 3 stages – analysis, strategy, tactics The different steps at every stage – what do they mean and what do you do at every step. Which step influences decisions on which following step. Analysis: Customers and Consumer Behavior Needs and wants Demand Customer Analysis: Geographic Demographic (lifestyle) Psychographic (generation X/Y) Behavioral – the psychology of consumption Consumer behavior definition: who is a consumer? What is consumer behavior? Roles in purchase process: Initiator Influencer Decider buyer User Stages in purchase process (what stages are eliminated and in what situations?): 1. Problem identification 2. Information search 3. Alternatives evaluation 4.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern