Quiz 2 Practice questions - Quiz 2 Practice...

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Quiz 2 – Practice Questions (answers are at the end) 1. M&M’s famous slogan, “Melt in your mouth, not in your hand,” is an example of a. Attribute positioning b. Competitor positioning c. Category positioning d. User positioning e. Use positioning 2. Joe needs a new microwave, so he decides to go to ACE Hardware, a large household appliance store, in hopes of finding the perfect microwave. This store can be characterized as having: a. Single segment direction strategy b. Market specialization direction strategy c. Product specialization direction strategy d. Full market service direction strategy 3. A firm who currently sells pillows wants to increase the width of its product mix. It should: a. Add a line of blankets b. Add another pillow made of a new material c. Add another pillow that is slightly larger d. Change the brand name 4. A firm decides to price one of its products as $99.99 instead of $100.00. What pricing strategy is this, and why would the firm choose to do this? How do they expect the customers to react?
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