Копия 8 - Tactics - Price assignment directions

Копия 8 - Tactics - Price assignment directions - 3...

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MKTG 2201 Dr. Kronrod Pricing – Assignment Directions This lesson is prepared by students, for students. The preparation is based on the textbook and on additional material students bring in. Each team will be assigned with one of the subjects discussed in the book and prepare an activity based on this subject. NOTE: EVERYONE READS THE FULL CHAPTER BEFORE THE LESSON! The list of subjects: - What is a price (Dr. K.) - 3 pricing strategies: customer value, cost and competition (team 1) - Considerations affecting price decisions (teams 2+3) - Pricing strategies for new products (team 4) - Product Mix Pricing strategies (team 5) - Price adjustments (team 6) - Price changes (team 7) - Additional subjects: International pricing; Public policy (team 8) Lesson structure: 1. Dr. Kronrod – introduction and brief discussion – what is price. 2. Each team has 10 minutes to run an activity to practice price strategies.
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Unformatted text preview: 3. Time permi³ng, Dr. Kronrod will analyze 2 cases: Spirit Airlines pricing strategy analysis; research of price changes for Apple’s i-pad. Remaining work on these two subjects will be the HW for this lesson. IMPORTANT: THE TEAMS WILL NOT LECTURE OR PRESENT THE CONTENTS OF THE BOOK IN CLASS. IT IS ASSUMED THAT EVERYONE HAS READ THE CHAPTER AND THE LESSON IS DEVOTED TO IN-CLASS WORK ON PRICING. Examples of ac±vi±es:-Bring a case with decision ques±ons (e.g. comparing higher educa±on prices in the U.S. versus in Europe and sugges±ng a di²erent pricing strategy for higher educa±on in the U.S.)-Describe a new product and ask the class to come up with a price for the product based on one of the 3 pricing strategies and on new product strategies....
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